Purpose and Profit
Meaningful Work and Aligned Growth
Strategy, Direction & Wellbeing
Drawing from two decades of multidisciplinary practice, we help people, teams, and purpose-led organisations navigate the delicate balance between purpose and profit through a blend of strategic advise, wellbeing support, and conscious leadership coaching.
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ASTERA brings together two decades across games, technology, sustainability, leadership, contemplative practice, and cultural change.
It is a multidisciplinary practice helping people, projects and organisations become more coherent — aligning purpose and culture with action and business results.
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We combine reflective practice with strategic thinking — purpose, presence and business needs.
When familiar ways of working no longer fit, ASTERA helps turn complexity into clarity and intention into action.
This might mean many things, such as shaping a product launch, designing a culture programme, developing a positive impact initiative, mentoring a founder, facilitating a panel or creating space for reflection and renewal in nature.
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We work with clients looking for more aligned, sustainable and human ways to live, work, create, and lead.
From game studios and purpose-led organisations to founders, creatives, and individuals challenging who they are and what they want out of their professional expression.
We often engage with:
creatives and founders finding their balance between personal and professional spheres
teams and organisations seeking greater alignment between business objectives and values
purpose-led projects, products and communities
awards, conferences and academic events
people exploring meaningful work and new directions in life
Our ethos
ASTERA emerged from a career spanning technology, creativity, sustainability, wellbeing, and culture.
Valentina’s approach is rooted in wayfinding, bringing together strategic thinking, systems awareness, contemplative practice and holistic wellbeing.
Through work ranging from global game franchises and sustainability initiatives to contemplative practice and international communities, Valentina became increasingly interested in what helps people, organisations, and communities flourish. That ongoing exploration continues to shape the experiences, conversations, and initiatives that ASTERA brings into the world.
This is where more coherent, sustainable, and meaningful ways of moving forward can emerge.
Bringing Ideas Into Practice
We design workshops.
We facilitate conversations.
We mentor founders.
We create experiences in nature.
We support culture and impact initiatives.
We speak at international events.
The ways in which we can support you are broadly divided into:
Team Experiences & Workshops
Retreats, facilitated sessions, and immersive spaces for teams, organisations, and conscious gatherings
Speaking & Presence
Keynotes, talks, masterclasses and panel contributions for conferences, festivals, academia and events.
Strategic & Advisory
Direction, positioning, and consultancy for purpose-led organisations at a genuine inflection point.
The work is:
Slow and reflective, yet strategically grounded
Rooted in contemplative practice, wellbeing, and lived leadership experience
Informed by systems thinking, positioning, and decision‑making
Adapted to people, products, and organisations — not a fixed method
Start a Conversation
If something here moved in you — that's enough of a reason.
You are welcome to reach out.
Book a free introductory conversation
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Explore whether working together feels right